Social Media Marketing

Liverpool
13th May 2023
Part Time
Application ends: 18th May 2029
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Deadline date:
18th May 2029

Job Description

Job Title: Social Media Marketing Specialist
Location: Manchester, UK
Experience Level: Mid-Level
Employment Type: Full-Time
Reports to: Marketing Manager / Head of Digital Marketing

Company Overview: Our client is a dynamic and innovative company based in Manchester, specialising in retail. They are known for their strong brand presence and commitment to excellence in digital marketing. We are looking for a talented Social Media Marketing Specialist to join their team and drive the company’s social media strategy to new heights.

Job Summary: The Social Media Marketing Specialist will be responsible for developing, implementing, and managing social media strategies that align with the company’s goals. The role requires a deep understanding of social media platforms, creativity in content creation, and the ability to engage with target audiences effectively. The ideal candidate will have a proven track record in growing social media presence and driving engagement.

Key Responsibilities:

  • Strategy Development: Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to increase brand awareness, engagement, and conversions.
  • Content Creation: Create compelling and visually appealing content, including graphics, videos, and copy, that resonates with the target audience and drives engagement.
  • Community Management: Monitor, respond to, and engage with followers on all social media platforms to build a strong online community and manage customer relationships.
  • Campaign Management: Plan and manage social media advertising campaigns, including setting objectives, budgeting, targeting, and performance analysis.
  • Analytics and Reporting: Track and analyse key metrics, such as engagement rates, follower growth, and campaign performance, using tools like Google Analytics and platform-specific insights. Prepare regular reports and make data-driven recommendations.
  • Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into the company’s social media strategy.
  • Collaboration: Work closely with the marketing team, graphic designers, and other stakeholders to ensure a cohesive and consistent brand message across all channels.
  • Brand Advocacy: Identify and collaborate with influencers and brand advocates to amplify the company’s reach and influence on social media.
  • Crisis Management: Handle any social media crises or negative feedback promptly and professionally, protecting the brand’s reputation.

Qualifications and Skills:

  • Education: Bachelor’s degree in Marketing, Communications, or a related field. Equivalent experience will be considered.
  • Experience: At least 3-5 years of experience in social media marketing, with a strong portfolio of successful campaigns.
  • Platform Proficiency: Deep knowledge of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and experience with social media management tools (e.g., Hootsuite, Buffer).
  • Content Creation: Strong skills in content creation, including copywriting, graphic design, and video editing. Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is a plus.
  • Analytical Skills: Ability to interpret social media metrics and analytics to drive continuous improvement.
  • Creativity: A creative mindset with a keen eye for design and an understanding of what makes content shareable and engaging.
  • Communication: Excellent written and verbal communication skills, with the ability to convey brand messaging clearly and effectively.
  • Organisational Skills: Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Teamwork: Ability to work collaboratively with a team while also being self-motivated and capable of working independently.

Benefits:

  • Competitive salary based on experience.
  • 25 days of annual leave plus bank holidays.
  • Private health insurance, including dental and vision coverage.
  • Pension scheme with company contributions.
  • Opportunities for professional development and continuous learning.
  • Flexible working hours and potential for remote work.
  • A creative and inclusive work environment with a focus on innovation.

Application Process: Interested candidates are encouraged to submit their CV and a portfolio of their social media work to hello@bluebellconsultancy.uk. Please include “Social Media Marketing Specialist Application – [Your Name]” in the subject line.

Equal Opportunity Employer: We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, gender, age, religion, disability, or any other characteristic protected by law.